Brand Development, Instagram
As head of Brand Development at Instagram in Australia, Sophie works closely with brands to deliver creative advertising solutions that drive business results.
Prior to Instagram, Sophie worked at Facebook for six years, gaining deep experience in branding and launching products into new markets. Sophie started at Facebook London and returned to Australia to set up the Facebook Melbourne office, before moving to join the Fast Moving Consumer Goods (FMCG) team as a client partner in the Sydney office. Before joining Facebook, Sophie ran her own Search Engine Optimisation Consultancy.
Sophie holds a Bachelor’s Degree in Psychology and Economics from the University of Melbourne.
Instagram Fact: Sophie’s passion for fitness and travel is the major theme on her Instagram account. A true Melbournian, Sophie is always on the hunt for great coffee.