Andrew Lamont – NAB
Go Girl Topic: How to design for people like you and me (Co-presenting with Jeremy Wee)
Using design personas to understand customers. We will outline what personas are, how to create them and how is best to use them.
Andrew’s path to HCD is a road that winds through the landscapes of the digital and creative industries and he has led international award winning teams along the way. He has worked in the digital design field for nearly 16 years and has worn many hats from Producer, Information Architect, Designer, UX professional and Creative Director and joins the NAB LABS team under the UX Designer banner.
His key strength is his versatility and creative edge, plus a willingness to work directly from customer insights to delve deeply into the virtue of an idea.
Andrew enjoys time with his family, is a badminton tragic and tells bad jokes.
What is the most awesome thing about having a career in tech for you?
The place where people use technology and see how it changes their lives
As a child, did you dream of a career in tech?
Not really. I wanted to be a ninja.
What’s the coolest thing you’ve done, both personally and professionally?
Personally walking the Inca trail in Peru is a highlight and professionally, I spoke with the Prime Minister at the launch of the NBN in Brunswick which was a bit of a buzz. Our project with ACMI won international awards for excellence in design and innovation.
Why are you passionate about diversity in technology?
One of the great things about technology is that it has the power to make everyone’s lives better. Not just some.
What would your advice be to your 15 year old self?
Keep learning about things you love and remember life is about a series of decisions, not one big one… and its OK to change your mind.